Tecfidera TV commercial

[Cherie]

ANN...
don't forget she went for a hike before hitting the pool!

[stillstANNding]

Good pick up, Cherie.

The question is, when does she take her naps and where's her hat and ice vest?
ANN

[agate]

The narrator's very upbeat tone is annoying too, particularly when she chirpily throws in a few words about PML and how it usually "leads to death or severe disability." She speedily goes on in the same pleasant and calmly optimistic voice. I'm sure this commercial was carefully orchestrated so that the PML information that they're probably required to include was inserted so that people wouldn't notice it. I voted "Boo" in the lower right corner of the screen. It's probably meaningless but at least I had the satisfaction of thinking my opinion mattered.

[Cherie]

She must be lonely though, the Tecfidera is managing the MS so well she can take off on all these activities ALONE without the support or enjoyment of others!

[agate]

Yup, independence is her middle name.

Well, she does have a man in her life but she definitely could use an MS message board. A little bit of reality isn't a bad idea sometimes.

[Virginia]

Come on you guys - Cat is on this medication and first thing you know she is going to get up out of that bed she is and do one of their commercials for them.

[Pegakafarmgirl]

[QUOTE=Virginia;44008]Come on you guys - Cat is on this medication and first thing you know she is going to get up out of that bed she is and do one of their commercials for them.[/Q

a movie star in the mix,,or AFV,, you choose,,lol

[Catdancer]

Come on you guys - Cat is on this medication and first thing you know she is going to get up out of that bed she is and do one of their commercials for them.

Yes, well the physical therapist already asked me what goals I would like to accomplish with her help. I paused a minute, then said, "I registered for next year's Boston marathon ". Without missing a beat she said, "Great! I'll sign up to push you for awhile!!! 😂😂😂😂

[Cherie]

Nope...not even remotely real or believable.

[renee]

No, Gary, YOU look so good!

I can keep that pace up for the minute or so the the commercial lasts.

She's got it all and a nice house, too.
It's the Tecfidera lifestyle.

[Sunshine]

This ad is ridiculous! You know I am in good shape for having MS, and yet there is no way I could do a day as depicted in this commercial. It's inaccurate and offensive. Surely it will turn off any potential user.

[Cherie]

Just saw a Gilenya commercial with a bunch of folks painting a mural and being very active and getting splashed with all colors of paint.

[Lazarus]

I just read an article about doctors trying to make such ads illegal....

"ENLARGE
The American Medical Association has called for a ban of direct-to-consumer advertising of prescription drugs. Photographer: Daniel Acker/Bloomberg PHOTO: DANIEL ACKER/BLOOMBERG
By NATHALIE TADENA
Nov. 18, 2015 5:21 p.m. ET
4 COMMENTS
The American Medical Association has called for a ban of direct-to-consumer advertising of prescription drugs, a major source of ad revenue for print magazines.

The AMA, a professional organization of doctors in the U.S., on Tuesday said it has adopted a new policy supporting the ban of such ads and for greater transparency in prescription drug prices and costs.

Pharmaceutical companies spent $4.5 billion on advertising prescription medications in the U.S. in 2014, up 18% from the prior year, according to data from WPP research firm Kantar Media.

Television accounted for the bulk of prescription drug ad spending last year at $2.8 billion, followed by magazines at $1.4 billion. Prescription medications were the biggest category for magazine ads in 2014, per Kantar Media’s data.

Pharmaceutical ad spending has been accelerating over the past 18 to 24 months, primarily driven by new marketing launches for drugs that have recently achieved Food and Drug Administration approval or are being marketed to consumers for the first time, said Kantar Media North America Chief Research Officer Jon Swallen. The media channels that tend to have the biggest exposure to the pharmaceutical category are those that tend to have an older audience, he added.

The AMA’s move comes amid heightened public attention around the rising costs of prescription drugs. The AMA argues that the proliferation of prescription drug ads result in higher healthcare costs because it prompts patients to choose brand-name medicines as opposed to cheaper generic alternatives that have been shown to be clinically effective. The U.S. and New Zealand are the only countries that permit direct-to-consumer advertising of prescription drugs.

“[Tuesday’s] vote in support of an advertising ban reflects concerns among physicians about the negative impact of commercially-driven promotions, and the role that marketing costs play in fueling escalating drug prices,” said AMA Board Chair-elect Patrice A. Harris, in a statement.

“Direct-to-consumer advertising also inflates demand for new and more expensive drugs, even when these drugs may not be appropriate.”

The newly adopted policies will drive the AMA’s advocacy agenda, and a strategy to advance the ad ban policy is under development, according to a person familiar with the matter.

Legislation would need to be passed by Congress to ban direct-to-consumer advertising of drugs and the issue would likely raise questions about potential First Amendment violations. Efforts to sharply restrict direct-to-consumer advertising of prescription drugs have been defeated by Congress in the past.

Still, the advertising of prescription drugs remains a heavily regulated area by the FDA. Drug makers must include lengthy disclosures about the risks and potential side effects of their products in their ads and face hefty penalties if they fail to do so.

“Prescription drug advertising provides very substantial information to the public on issues of great interest to them, things that may have saved their life or greatly enhanced their life,” said Dan Jaffe, group executive vice president of government relations for the Association of National Advertisers, a trade group representing marketers.

Mr. Jaffe said the ANA “strongly opposes” the AMA’s proposal to ban all prescription drug advertising and said the group will meet with its members in the coming days for input on the issue.

Write to Nathalie Tadena at nathalie.tadena@wsj.com"

[agate]

I see no reason for advertising prescription drugs. If I go to a doctor, I'm relying on his/her expertise to decide if I need an rx drug, and if so, which one. I can ask about generics if they aren't mentioned. I can look up any information that is available about a drug online, or in the leaflet I'm supposed to get with the rx when it's filled.

People are probably taking up entirely too much of their doctors' time by suggesting rx drugs for themselves just because they've seen an ad and decided that that drug would be good for them to try. Docs have access to the latest information on rx drugs and know where to look. Their patients usually don't. An ad is going to be trying to sell a certain product. Patients looking at ads aren't getting very objective information.

[Sunshine]

It will never pass. The TV and magazines count on the revenues. I can't stand all the drug ads on CNN -- it's such a turn off. Who wants to focus on illness while being entertained?